About
Hi, I'm Matt.
I've spent more than 20 years in digital marketing, analytics and e-commerce. In that time I've seen the same thing over and over: organizations collect plenty of data and almost never look at it. The reports are confusing, the tools are expensive, and nobody has time to learn them.
AI changed that. A clear, useful dashboard that used to take a developer and a software license can now be built in an afternoon by anyone willing to follow a few steps. I started Dashboard Workshop to show people how, and to build it for those who'd rather not.
What I believe
Fewer numbers, better decisions.Most organizations need five to seven numbers, not fifty.
AI-assisted, not AI-automated.The AI does the heavy lifting; a person still decides what matters and checks the math.
You should own your dashboard.No lock-in, no monthly license just to see your own data.
Where I can help
Museums and attractions, nonprofits, local and regional businesses, and campaigns: organizations with real questions and no data team to answer them.